As a freelance designer I support several woman-owned businesses with their social media and marketing efforts.
Paper & String
This client brought me on to develop their logo and brand guidelines ahead of opening their brick-and-mortar store in South Hamilton, MA. I collaborated with local vendors on interior and exterior signage, created in-store graphics, and continue to meet monthly (virtually) to create social media assets promoting in-store events.
Branding Client
Enchanted Destinations by Ellen
For this Raleigh based travel agent, we wanted to create a logo and brand style that felt fun, elevated, but also approachable. Her clients currently book her for all-inclusive resorts, cruises, Disney expertise, or other family friendly destinations. In addition to logo design, I supported her with additional promotional materials, social launch graphics and event collateral.
Content Creator
Taylor Oldham Residential
This client partnered with me to grow her team’s social presence. I create weekly, on-brand Instagram graphics for posts and stories, produce industry/locally relevant reels, and design additional marketing assets including home flyers and monthly email newsletters.
Social Media Marketing
Sproutsongs
This client hired me to build her Instagram presence and drive enrollment for her music classes in the Raleigh area. While the existing logo remained in place, I elevated the account with a more polished, professional look and created reusable design templates and reel concepts to showcase class demos, promote enrollment, and highlight the program experience. I also assisted the owner with a yard sign design (QR code design below) and event materials for seasonal celebrations.
In October 2025, her music program won Raleigh’s Best (By the News & Observer) thanks to increased social media exposure and votes.
